Loyalty Program Relaunch

Frenchville Sports Club

Project Description

Frenchville Sports Club were seeking to elevate their customer rewards strategy with a fresh, new approach and a focus on ROI.

Project Details

  • The ChallengeIn line with the launch of their new VIP service gaming space; the ‘Dragons Den’ the club needed to transition from an outdated ‘rewards’ program to a streamlined loyalty program with a targeted communication plan for members.
  • The SolutionDNS conducted internal and external stakeholder research, as well as an extensive review of the existing rewards program performance to identify areas for improvement.
  • The ResultA new loyalty marketing and communication strategy was developed along with annual promotional schedule and targeted campaign management for enhanced player development.