- On June 15, 2020
Marketing hasn’t had a good run in hospitality.
In fact, it wasn’t really treated as a dedicated area less than a decade ago – we simply slapped the ‘Marketing Manager’ badge on the person blowing up the balloons or gave the website to the youngest person we could find with a name tag on.
Now, even the smallest hospitality venues are looking for qualified marketing help (outsourced to marketing consultants or internal hire) because we’ve learned there is a cost to cutting corners with your marketing. The problem remains that the role of marketing (a specialist area, but not rocket science), is actually huge and your average hospitality marketing manager cannot get it all done.
Firstly, there’s developing the strategic marketing strategy (that’s no walk in the park), then there’s the digital aspect (websites, SEO, email campaigns, mobile apps, push messaging), social media (Facebook, Instagram, YouTube, Reviews), graphic design (creative, video, print and execution), communications, internal marketing, events, styling, promotions, gaming and loyalty marketing, brand management, internal signage, budget management, ROI reporting… the list goes on and on.
It’s a tall order for a 38 hour week (often less) and average $80,000 position. Even if you have a magical marketing unicorn who nails it (yay for you!) – there will be something on this list that they either aren’t well-versed in, or are simply too busy explaining rating grade points to members to get to (if you know, you know).
Hospitality marketing retainer for licensed venues
Given the current climate post-COVID-19, many hospitality venues are looking to maximise efficiencies whilst keeping costs down. There are a few reasons why hospitality venues would outsource their marketing through a marketing retainer:
- To get a specific project over the line (eg. awards submissions)
- Support the current marketing team to get the job done
- Outsource a specific arm such as strategy development, social media, graphic design or digital marketing
- If your marketing department is just you without a clue, then consider sending your entire marketing department to hospitality marketing specialists who can help you in half the time and for half the price of a full-time manager.
A marketing retainer is a brilliant, cost effective solution that delivers ROI and results, whilst saving time and money. It might be the answer for you.
Need help with your pub or club’s marketing strategy?
At DNS Specialist Services, we offer dedicated support to gaming and hospitality businesses to find solutions and unlock their potential, all whilst saving time and money. Along with several other services, we deliver on the following marketing solutions for venues:
- Marketing & Design Retainers
- Marketing Reviews/Audit
- Marketing & Promotions Plans
- Content Planning & Social Media
- Digital Marketing Support
With an intimate understanding of your venue and industry sector, we can ensure you keep abreast of your competitors and stay on top in the fast-moving hospitality space. Passionate, knowledgeable and tenacious, our unbiased approach to getting you results means we care about your business as if it were our own, because it is.
If you want more information on any of the above, or would like to discuss how the team at DNS SS can help unlock your marketing potential, get in touch with us!